Best Practices for URL Structure SEO

seo friendly url structure

SEO-friendly URLs are a subject that continues to be debated. Should the category be included?

Is there room for extras in the URL or do you want to keep it as short and to the point? Is it a good idea to pack keywords in URLs? To begin, it’s important to understand that recommended practices for SEO-friendly URLs vary by website type.

There are, nevertheless, a few guidelines to follow from award-winning Indian SEO agencies while creating your URLs. In this piece, we’ll go over our thoughts on URLs and why we believe this is the greatest option for your links.

SEo friendly Url Structure

A few guidelines for creating SEO-friendly URLs

Although effective SEO URL tips vary depending on the type of website, there are a few general guidelines to follow when building SEO-friendly URLs:


Make sure your URLs are specific. Function terms like ‘a, of, and the’ should be avoided. In the vast majority of circumstances, these terms add little value to your URL. Remove verbs from your URLs if feasible. To make it clear what the page is about, you don’t need words like ‘are’ or ‘have’ in your URL.


While you want to keep your URL targeted, make it understandable so that people know what to expect when they click on it.


Separate terms in your slug using hyphens. Use no spaces, commas, or other special characters to do this.


Although there is no optimal URL length, we do advocate keeping your URLs as short as possible. Shorter URLs are more focused and easier to remember, not because Google dislikes long URLs.


They will also be less likely to be cut off when displayed in Google. It’s also worth noting that if your site uses breadcrumbs, like we do, these may appear in Google’s results instead of the entire URL:


Let’s look at the good SEO practices for each sort of website now that you know the ground principles. Because, depending on your website, there are various aspects to consider. We’ll go over how to make SEO-friendly URLs for the following as suggested by professional SEO companies in India:


  • Websites of businesses
  • Online stores
  • News or blog sites


URLs for company websites that are SEO-friendly

Best SEO practice for a website includes the smallest URL feasible if you have a static website that gives information about your organization and services (without an online shop or blog page). For your entire website.


This allows readers to easily return to these pages and maintains your URLs clean and simple. It’s wise to keep a company website simple and avoid creating unneeded long URLs.


URLs that are SEO-friendly for online stores

When it comes to the URLs of your product pages, you have two alternatives if your company is or has an online shop:



When you build a product page, certain content management systems (like Magento) will automatically generate both URLs. If this is the situation on your site, you may use rel=canonical to direct Google to the version you wish to show up in their search engine results.

Nevertheless, the dilemma of which URL format to utilize remains. You can utilize your URLs to teach visitors further about your product diversity if you have an online store.

If your business, for instance, has sections that make your visitors’ things simpler, add these sections in your URL as well.

That manner, the visitor will know where they are on your site and what else they can anticipate to discover by looking at the URL, breadcrumbs, and menu:


The categories contained in the URL, as seen in the instance above, give an indication of the additional products that may be found on that particular website.

Of course, you must determine whether you believe your categories provide that value to the URL.

If that’s the case, including the classification is also beneficial for SEO, as category and product are closely associated, and this will assist Google comprehend your pages significantly better.


SEO-friendly URLs for blogs or news sites


When you have a news website and write about many themes, it’s a great idea to include the topic (for example, as a category name).

This will aid site visitors and Google in comprehending the page’s content. The reasoning is similar to the reasoning behind product page URLs.

The category name provides extra context and offers visitors an idea of what more they may rely on your website.


If your website publishes daily news that is tied to a specific date, you can add that date in the URL too though.

If someone is looking for the most up-to-current information about Apple products, the date in the URL will indicate whether or not the website is about this year’s iPhone.

It’s worth noting, though, that the URL isn’t always displayed in the search results, and that Google may display an initial publish date (despite when you last updated).


While using a date in your URL is unlikely to affect your SEO, you should evaluate whether it is useful to your visitors.

4 Most Important SEO Tips For URL Optimization

To sum up

There is no one correct way to construct the greatest SEO-friendly URL, despite a few ground guidelines recommended by top Indian SEO agency. It relies on the content and design of your website.

There are numerous options to consider, especially with a blog or news site. The most important thing to remember is to maintain your URLs targeted and your audience in mind.

Aside from that, be certain to include these best practices for URLs  to make the page’s goal clear.



It is simple and immensely helpful to use the best SEO URL practices from the start when developing a web page or site from scratch, and it is also not difficult to assure these recommendations when editing an existing site. To know more, read on!


Establishing a Winning Local SEO Plan in a Few Steps!


Local SEO is crucial, in fact local SEO for small businesses are paramount.

Local searches account for 46% of all Google results.

That implies if you’re a local business and your local SEO isn’t in line, you’re losing out on a potential customer every time a local searches for your goods or services online.

And there are a lot of people looking for it.

Approximately 89 percent of individuals use their cellphone to look for a local business at least every other day, with two – thirds searching everyday.

72 percent will seek a store within five miles of their search.

If your local SEO is weak, these searchers are incapable of finding you. This is why it is smart to have a renowned local SEO company to back you.

Steps to creating a successful local SEO strategy.

Evaluate your services and products.

Determine the search phrases you wish your company to appear for. This will mostly be determined by the services and/or products you provide.


If you run a local digital marketing agency, for instance, possibilities are you offer “social media marketing,” “Facebook marketing,” “paid advertising,” and other such services.


Your goal here is to assess what your company has to offer and to identify some key terms that clients might use to find a company like yours. Compile a list of these terms as a preliminary step for your keyword research.

benefits of Local SEO

Examine your current website

An SEO audit can assist you in identifying any technical or on-page segment that may be impeding your website’s performance. Before you bother about developing fresh SEO content or building backlinks, you must resolve these problems.


Hire a local SEO expert to evaluate your site and provide you with a list of issues that need to be solved.


Here are some SEO red flags to be aware of:


  • The site loads slowly.
  • Page titles are missing.
  • Meta descriptions are missing.
  • Broken hyperlinks
  • Content duplication.
  • There’s no XML sitemap.
  • There’s no HTTPS security.
  • Indexation is poor.
  • Mobile optimization is lacking.


Perform keyword research on competitors

Another objective of a good local SEO strategy is to outrank your local competition in local searches. To do so, you’ll need to understand what keywords they’re ranking for and how they’re ranking for them.


Semrush or Ahrefs are SEO tools that may help you run a competitor analysis to determine what keywords your competition are ranking for, where their backlinks are originating from, and more. You may also view the keywords your website currently ranks for.

Use on-page SEO techniques.

The goal of on-page SEO is to optimize your website for the localized keywords you selected in phases 2-4.

To make sure your site is optimized for local search, best local SEO companies use on-page SEO best practices like:

  • Keyword Mapping,
  • Title, and Meta Description optimization procedure.
  • Content Development
  • Image Optimization
  • Internal Links
  • Structure of URLs


Make customized landing pages

Localized landing pages are pages designed exclusively for organic local search rankings. These sites should be optimized for the geo-specific keywords you’ve chosen, as well as feature educational content that attracts your intended audience.


Having optimized H1, H2, and H3 headings, writing keyword-optimized body content, integrating internal links, adding photos, and optimizing for mobile search are all best practices for designing landing pages.


Improve the visibility of your Google My Business listing

All local businesses could use Google My Business for nothing to increase traffic, collect customer reviews, and much more.


To boost your odds of ranking in google, you must have a well optimized listing for your company. Set up an account and declare your business, or start from scratch or get affordable local SEO services, there are many SEO agencies doing great work.

Submit important business information to online directories.

There are various online directories where you can submit your business information in addition to GMB.

To attract traffic, gain links, and boost your local SEO, you should publish your information to authoritative and (preferably) localized directories.

It’s critical that your company name, address, phone number, and website URL (NAPW) are all the same throughout all directories.

Create a targeted link-building strategy.

Although link development is an important aspect of SEO in general, link building for localized sites can differ from link building for other sites. The physical location of the sites referring to your site is also significant in this regard.

Backlinks can be earned in a variety of methods, including:

  • Submissions to directories.
  • Outreach.
  • Guest post.
  • Content assets creation


You must have a winning local SEO plan to get found online as people depend more on search engines and online reviews to find what they want and need. Therefore, use this blog to climb the local SERPs, it has best local SEO practices. Continue reading to learn more!

Brand Reputation Issues: How to Fix it?


Do your social media tweets sparked some controversy? 

Or maybe, your product or service did not meet the expectations of your customers.

Whatever the reason, your brand’s reputation has been tarnished.

It’s almost mandatory to have a strong brand presence in order to secure business growth and sustainability. This is more true today than ever before, because brand reputation affects practically every significant indicator, from engagement rate to sales and this is why ORM service India has become a pressing need rather than a fad. 


Here are  crucial suggestions for managing reputation by award-winning SEO companies India. Basically how to repair brand’s negative image and bouncing back quickly:


Determine the source of the bad reputation

The first step is to determine the source of the bad reputation. It could be a tweet or a status update on social media, or it could be a complaint from a disgruntled customer. Negative comments about your company may also appear on forums and websites. Whatever the cause of the bad reputation is, it’s critical to figure out where it’s coming from so you can address it.


Accept Responsibility For Your Situation And Apologize

When your company receives poor press, the first thing you should do is accept responsibility for the problem. If a consumer expresses discontent with your business, apologize right away and give a remedy that will satisfy the customer. You could also take the initiative and contact influential bloggers who have expressed critical views about your company to address their concerns. Good reputation for business is indispensable and to preserve it, one needs to do anything and everything. 

Benefits Of Reputation Management

Get Clear of Poor-Quality Products

Fix the problem and get rid of any remaining inventory if your consumers are complaining about product quality or other difficulties. You must act quickly in an age when knowledge flows at breakneck speed. The longer it takes you to figure out what’s wrong and fix it, the more damage you’ll cause.


Use social media to interact with customers

One location where you can keep tabs on your company’s reputation on a daily basis is social media. Respond to comments and messages as soon as possible to become involved in conversations about your brand. Ensure that every client complaint is promptly addressed, and that you take actions to correct the situation as quickly as feasible.


Act Quickly, But Not Too Quickly

In an emergency, time is of the essence, so act quickly and decisively. If you don’t respond fast to comments, queries, and concerns, one irate customer can easily influence others. To reduce damage and restore control, you must be as proactive as feasible.


React to Negative Remarks

Respond as soon as possible if you receive a negative review or remark. A straightforward answer that acknowledges the customer’s dissatisfaction and invites them to contact you directly demonstrates to potential consumers that you care about their experiences and are prepared to go to great lengths to ensure things are correct. Because these sites don’t always offer notifications whenever anyone submits a negative review, monitoring the websites where clients can access reviews is crucial for this stage.


Request testimonials from satisfied customers

If your firm is receiving negative feedback on Yelp or other review sites, ask happy customers who believe in your brand’s objective to give positive feedback as well. If you don’t have any satisfied customers, ask friends, family members, or workers (who must disclose any business ties) to leave favorable evaluations. Also, if you have the support of ORM service India, they take care of getting positive feedback, testimonials or generating them and manage the entire process.


Address Rumors and Tell It Like It Is

If someone is deliberately spreading information about your company, respond to negative comments on social media with a direct reference to the misinformation. After that, take efforts to prevent rumors from spreading by publishing links to pertinent blog posts or articles that clear the air.

Ensure that your messaging is uniform throughout all platforms

Whether you’re sending a message via the corporate website, a press release, or a blog post, your message should be consistent. It should be consistent throughout all social media platforms, such as Facebook and Twitter. Also, keep in mind that you never know when someone is recording or taping what you’re saying, so don’t say anything off-the-cuff that could come back to bite you afterwards.



It’s not easy to repair a company’s tarnished reputation. The media enjoys watching firms fail, and some people will go to great lengths to keep a company down. Why? Because it generates website views and advertisement clicks.However if you have been the target of a brand attack? Continue reading to learn how to fix it. .

7 Reasons Companies Should Invest In SEO

SEO Importance

Let’s start the article with a little general knowledge on SEO. How much are you aware about SERP (Search Engine Result Pages)? SERP is the nit result of how much your digital marketing is effective. SERP will tell you about your website’s ranking. You may be in need of SEO if the website’s ranking in Google page is low.

An efficient SEO company in India can give you the much desired result in Search Engine Result Pages (SERP). 

Now, take a look at 10 reasons companies should invest in SEO and consult a SEO company in India.

  1. To increase brand awareness
  2. The best investment of a company lies on how much it can generate trust among the consumer’s mind. SEO plays an important role to increase the brand awareness around a product. 

    Search Engines can place your website at a higher ranking than other websites if the consumers show trustworthiness around the product. Thus, you can create brand awareness around your product. You may take support of the best SEO Company to create brand awareness around your product. 

  3. To make your website more user-friendly
  4. Experienced SEO specialists say the more you can make your website snag-free and informative the more you can draw potential consumers towards your website. That’s why you can contact an experienced SEO agency in India.

    The experts can research the market and give you valuable input regarding how to make your website more user-friendly.

  5. To create a good product promotion within budget
  6. Are you going through a tight budget phase? Are you desperate to adopt a good promotion policy for your products? If both the answer is yes then you can rely on an experienced SEO company in India for product promotion. Your product will get a good promotion and that too within your budget.

    So, why invest a lot of money in the conventional promotion way? You should take the benefit of digital marketing when the service of the best SEO Company is within your hand.

  7.  To make your website more mobile-friendly
  8. Not only for desktop and laptop, time has come when search engines are looking at the mobile too. Your effort is going to fail if you concentrate only on the desktop-version of your website and ignore the mobile.

    Search engines won’t take it in a good way. The ranking of your website is going to fail surely in the SERP.

    So, take the help of a pro SEO company in India and optimize your website for mobiles. It will help you to generate traffic for your websites.

  9. To beat your competitors in the promotional market
  10. Maybe, your competitor in the market is spending a lot of money to promote their product. But you shouldn’t lose your hope as you are seeing your competitor is spending a lot of money in marketing.

    Your competitor may be ignorant or have forgotten one important matter. It is the necessity of SEO and digital marketing.

    So, you can still beat your competitor through the SEO way as millions of prospects today are attached somehow digitally. So, take the help of an efficient SEO company in India and beat your competitors.

  11. To make your product more virtually-visible
  12. Forbes says 80% to 90% of consumers check a product virtually before buying them. In the future, maybe, 100% of consumers will rely on online searching.

    So, you are going to fail miserably if you don’t start your preparation from today. So, consult the best SEO Company and discuss with experts how you can make your product more virtually visible.

  13. To increase curiosity around your product

The core point is you cannot survive in the market without consulting a good SEO company in India. You are aware about your numerous competitors in the market. 

To generate traffic and make the consumers curious about your product, you need the help of the SEO agency in India.

So, these are the overall 7 reasons for the companies to invest in SEO.


You may think after reading these 7 points that oh! It’s so easy to invest in SEO. It is not like that. Even after spending a good amount of money, you cannot get the much desired result. You need to consult an experienced SEO agency in India like the TTC SEO India to get the much desired result. Only then you can fulfil your entire SEO requirement in the market.