Image Optimization for SEO Explained


“A picture is worth a thousand words,” they say, and this is surely true. Rather than words, we prefer to interact with graphics. Images have become increasingly important on e-commerce, travel, and media websites throughout time.


According to HTTP Archive, photos make up about 64 percent of a website’s weight on average. If we can shrink the size of these photos without sacrificing image quality, it will have a direct and significant influence on page load times and user experience on your websites.


A quick fact: About half of people prefer websites that load in under 2 seconds. If a page takes longer than 3 seconds to load, nearly 40% of visitors will abandon the site, raising the churn rate. Solving this issue is too simple, just optimize the images.


What is Image Optimization?


Image optimization is the process of adjusting the size, format, and resolution of visuals to fulfill specified requirements.


Image (SEO) optimization is giving search engine crawlers more information so they can recognise your context and rank it higher for greater visibility.


You might be wondering how much traffic picture search brings in. According to Google, this is an undisclosed figure.


However, it is guaranteed that image optimization will increase your chances of drawing people to your site significantly.


According to a recent study conducted , 62 percent of as mentioned earlier says that consumers prefer image search to any other medium. At the same time, when purchasing online, more than 85% of customers prefer to look at pictures rather than read words.


And, with Google’s algorithm becoming smarter by the day – the stakes are just becoming higher.


Similar to content SEO, image optimization doesn’t consume countless hours of configuration. In fact, it doesn’t even call for the need for an SEO expert India.


How to Optimize Images For Search Engines?


Take into account the image’s placement.

To break up the content, many website designers make the mistake of slapping a photo or two at odd places. However, doing so may cause readers to become confused and distracted about your context.


To include a reference to your issue, try positioning photographs near the most accompanying text on your webpage.


Every web page should, in theory, have a hero or featured image at the top, as this is the area that visitors will see first when they visit your site. They will act as a ‘clickbait’ for readers, encouraging them to stay on the page and read more.


image optimization - Seo-company India

Ensure that the content is both relevant and unique.

To create your material more attractive and user-friendly also something that aligns with search engine optimization, always include relevant and valuable photographs. The finest images are ones that accurately portray your topic while also incorporating content.


So, while choosing photos, make sure they’re relevant to the theme. For a post titled “Why Cats Are So Adorable,” you wouldn’t want to use a photo of a lovely puppy.


This will result in a poor user experience. It will also lead readers to believe they have clicked on the wrong link or, worse, have been harassed.


Read: How to Attain Good Ranking in SERP

Choose the Correct File Format

To guarantee that your images load smoothly, select the appropriate file format. However, you must first comprehend some of the most popular possibilities before deciding on the ideal format for your image SEO optimization for your website.


JPG: One of the most widely used formats, JPG files can accommodate thousands of colors. They’re typically used for huge images that can be scaled down without significantly degrading.


PNG: The PNG format offers a wide range of color options.Flat photographs, graphics, icons, and logos work well with them.


GIF: Originally intended for graphics, the GIF format is now primarily used for animated images on the internet.


Reduce the file size.

The photographs you use on your website take up more space than the majority of other items on the page. This will gradually slow down the page’s loading time and degrade its performance.


A recent study found that a one-second delay in page load might result in a 7% decline in conversions. If a page takes longer than three seconds to load, around 40% of people will quit it.


To avoid your website falling into the same trap, make sure your photographs are the smallest size possible. To help you dodge away a poor fate, SEO experts India are there.


Use File Names That Are Exact

Using descriptive file names for your photos will help Google and others understand your website.


On the other contrary, most site developers ignore this functionality and continue to load pictures with file format names like ‘Image 740.jpg.’


File names, on the other hand, are evaluated by search crawlers and found to be relevant for ranking.



Make use of alternative tags.

If your images fail to download for any reason, the Alt Tags are displayed in their place.


Additionally, the Alt Tags assist visually challenged visitors who use screen readers to comprehend your photographs.


For a layman to know these tricks and implement them is no easy feat, thus it’s best to have SEO expert India by your side.



It has been proved that visuals are crucial in connecting users to your items. Users tend to leave your website if it takes over 3 minutes to load, which will greatly increase your bounce rate and subsequently influence your sales.Here’s sharing a few checklists to consider while image optimization for SEO. Read on to know more!


Brand Reputation Issues: How to Fix it?


Do your social media tweets sparked some controversy? 

Or maybe, your product or service did not meet the expectations of your customers.

Whatever the reason, your brand’s reputation has been tarnished.

It’s almost mandatory to have a strong brand presence in order to secure business growth and sustainability. This is more true today than ever before, because brand reputation affects practically every significant indicator, from engagement rate to sales and this is why ORM service India has become a pressing need rather than a fad. 


Here are  crucial suggestions for managing reputation by award-winning SEO companies India. Basically how to repair brand’s negative image and bouncing back quickly:


Determine the source of the bad reputation

The first step is to determine the source of the bad reputation. It could be a tweet or a status update on social media, or it could be a complaint from a disgruntled customer. Negative comments about your company may also appear on forums and websites. Whatever the cause of the bad reputation is, it’s critical to figure out where it’s coming from so you can address it.


Accept Responsibility For Your Situation And Apologize

When your company receives poor press, the first thing you should do is accept responsibility for the problem. If a consumer expresses discontent with your business, apologize right away and give a remedy that will satisfy the customer. You could also take the initiative and contact influential bloggers who have expressed critical views about your company to address their concerns. Good reputation for business is indispensable and to preserve it, one needs to do anything and everything. 

Benefits Of Reputation Management

Get Clear of Poor-Quality Products

Fix the problem and get rid of any remaining inventory if your consumers are complaining about product quality or other difficulties. You must act quickly in an age when knowledge flows at breakneck speed. The longer it takes you to figure out what’s wrong and fix it, the more damage you’ll cause.


Use social media to interact with customers

One location where you can keep tabs on your company’s reputation on a daily basis is social media. Respond to comments and messages as soon as possible to become involved in conversations about your brand. Ensure that every client complaint is promptly addressed, and that you take actions to correct the situation as quickly as feasible.


Act Quickly, But Not Too Quickly

In an emergency, time is of the essence, so act quickly and decisively. If you don’t respond fast to comments, queries, and concerns, one irate customer can easily influence others. To reduce damage and restore control, you must be as proactive as feasible.


React to Negative Remarks

Respond as soon as possible if you receive a negative review or remark. A straightforward answer that acknowledges the customer’s dissatisfaction and invites them to contact you directly demonstrates to potential consumers that you care about their experiences and are prepared to go to great lengths to ensure things are correct. Because these sites don’t always offer notifications whenever anyone submits a negative review, monitoring the websites where clients can access reviews is crucial for this stage.


Request testimonials from satisfied customers

If your firm is receiving negative feedback on Yelp or other review sites, ask happy customers who believe in your brand’s objective to give positive feedback as well. If you don’t have any satisfied customers, ask friends, family members, or workers (who must disclose any business ties) to leave favorable evaluations. Also, if you have the support of ORM service India, they take care of getting positive feedback, testimonials or generating them and manage the entire process.


Address Rumors and Tell It Like It Is

If someone is deliberately spreading information about your company, respond to negative comments on social media with a direct reference to the misinformation. After that, take efforts to prevent rumors from spreading by publishing links to pertinent blog posts or articles that clear the air.

Ensure that your messaging is uniform throughout all platforms

Whether you’re sending a message via the corporate website, a press release, or a blog post, your message should be consistent. It should be consistent throughout all social media platforms, such as Facebook and Twitter. Also, keep in mind that you never know when someone is recording or taping what you’re saying, so don’t say anything off-the-cuff that could come back to bite you afterwards.



It’s not easy to repair a company’s tarnished reputation. The media enjoys watching firms fail, and some people will go to great lengths to keep a company down. Why? Because it generates website views and advertisement clicks.However if you have been the target of a brand attack? Continue reading to learn how to fix it. .